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Replace gut feeling with smart data

Act on the right information and make informed decisions

Competition is getting tougher, the need to make fast, confident and effective decisions is becoming more urgent, and the risks associated with poor judgement are greater than ever. How can you be sure that you are acting on the right information?

We surround ourselves with enormous volumes of information, and the amount of data continues to increase as digitalization progresses. The challenge is to refine, manage and analyze this data to produce tangible insights and accurate decision support.

At Bisnode, we are convinced that smart data already does and will continue to change the ways we make decisions, whether we work in the public sector or the private sector.

 

Article

7 Steps Towards Data Driven Organization

Seven steps to a data-driven organization Our recent report identifies a seven-step staircase that organizations are on as they move towards being data-driven. We discovered that many CxO:s are simply unprepared when it comes to data and data analytics while others are highly concerned that they do not have the necessary processes in place.
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Related cases

Scoring model helped a retailer find its best prospects

A retailer, well established in France and Belgium, is specialized in the selling of warm clothes through two main channels : physical stores and mail order. Their products are generally appreciated by seniors. In order to optimize the direct mailing campaigns, they frequently use the services of Bisnode to score the Belgian population based on their resemblance to the retailer's core customer profile. This scoring allows to contact only the people potentially interested in the products, and leads to a high response rate of their DM campaigns.

Proven ROI for a famous travel agency thanks to Bisnode’s Single Customer View

Some major data management issues prevented a well-known travel agency from setting up a real one-to-one communication and improve customer loyalty. Thanks to Bisnode’s structural solution, they have been able to quadruple the effectiveness of their communication and reduce costs by nearly 40 € per sent mailing.

Generating a single analytical view for a bank

Since 2015, an online bank works in a data-mining & modeling environment that has been developed by Bisnode. Bisnode managed to implement advanced analytics in the bank and to prove the importance of data-mining and direct marketing to the bank executives. Before our collaboration, the bank had never run direct marketing campaigns.

Automotive company speeds up the payment of customer invoices

With incomplete sources and errors in manual data entry of customer data, the company suffered from a significant amount of late payments. Find out how they were able to positively impact the cash flow and reduce manual data entry by more than 50%.

Predictive modelling helped Ethias reduce churn

Learn how Ethias took advantage of Bisnode’s experience in predictive models to determine the risk of churn for each of his customers. The model also helped to determine their appetite to buy a new contract for the product ‘assistance’ .

Make smart business decisions

Discover what smart data and analytics can do for you and your business

Customer Lifecycle Management

  • Identify new prospects with deeper insights through profiling, segmentation and exploration
  • Optimize your communication through access to up-to-date information, real-time triggers and alerts
  • Maintain and develop your customers with a clear overview of your customer portfolio
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