Act on the right information and make informed decisions
Competition is getting tougher, the need to make fast, confident and effective decisions is becoming more urgent, and the risks associated with poor judgement are greater than ever. How can you be sure that you are acting on the right information?
We surround ourselves with enormous volumes of information, and the amount of data continues to increase as digitalization progresses. The challenge is to refine, manage and analyze this data to produce tangible insights and accurate decision support.
At Bisnode, we are convinced that smart data already does and will continue to change the ways we make decisions, whether we work in the public sector or the private sector.
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Companies worldwide have to be prepared for the GDPR. Proper data management is crucial to comply with this new law. To help you out, Bisnode experts have compiled a GDPR checklist of the key requirements. Even though the list includes tasks that your marketing team can tackle on its own, consider hiring a legal team. This is particularly important for large organizations.
The General Data Protection Regulation (GDPR) enforces a new set of rules on how individuals’ data can be collected, stored, and used. It affects any business - big or small - holding personal data on EU citizens. As long as you're dealing with EU citizens, you must comply with the law.
The web and social media offer an abundance of free data. The problem is: they may come with very big costs and risks. The difference between smart and free data may be the difference between winning and gambling away the trust and loyalty of your customers.
Bisnode and GIM recently concluded a partnership. We both offer best in class data solutions in our specific domain for people and for property data. Based on digital cartography and earth observation and with the help of sophisticated algorithms, we are now able to address houses with a high probability of being equipped with solar panels, swimming pools or gardens.
A retailer, well established in France and Belgium, is specialized in the selling of warm clothes through two main channels : physical stores and mail order. Their products are generally appreciated by seniors. In order to optimize the direct mailing campaigns, they frequently use the services of Bisnode to score the Belgian population based on their resemblance to the retailer's core customer profile. This scoring allows to contact only the people potentially interested in the products, and leads to a high response rate of their DM campaigns.
Every day, 16 trillion megabytes of data are produced across the globe. For the individual, the business community and society as a whole, this enormous amount of information is a goldmine — and also a huge challenge. The future belongs to those who can transform and refine big data into smart data.
