How predictive marketing works in practice
With predictive analytics, you can develop your business opportunities and predict what customers want and when they are most likely to buy it.
Smart decisions
Replace gut feeling with smart data
Act on the right information and make informed decisions
Competition is getting tougher, the need to make fast, confident and effective decisions is becoming more urgent, and the risks associated with poor judgement are greater than ever. How can you be sure that you are acting on the right information?
We surround ourselves with enormous volumes of information, and the amount of data continues to increase as digitalization progresses. The challenge is to refine, manage and analyze this data to produce tangible insights and accurate decision support.
At Bisnode, we are convinced that smart data already does and will continue to change the ways we make decisions, whether we work in the public sector or the private sector.
Make smart business decisions
Discover what smart data and analytics can do for you and your business
Master Contact Management
- Make confident business decisions with a clear view on your customer data
- Increase the impact of your marketing with the right customer information
- Develop your business with data-driven decision making
Customer Lifecycle Management
- Identify new prospects with deeper insights through profiling, segmentation and exploration
- Optimize your communication through access to up-to-date information, real-time triggers and alerts
- Maintain and develop your customers with a clear overview of your customer portfolio
Targeted Omni-channel
- Optimize your media spending
- Reinforce your advertising with best–in–class targeting capabilities
- Prove and improve your business decisions with integrated closed loop reporting
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