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Smart data

From big data to smart data

A challenge with huge potential

Every day, 16 trillion megabytes of data are produced across the globe. For the individual, the business community and society as a whole, this enormous amount of information is a goldmine —but also a huge challenge. Here at Bisnode, we are convinced that the future belongs to those who can transform, refine and interpret large amounts of data into what we call smart data.

Smart data provides insights that can be acted on to create new business opportunities, confident decisions and automated solutions. Even now, smart data is having a revolutionary impact on our society. But this impact will only grow stronger, and that is why we want to share our expertise in this area.

Find out more about Smart Data

Article

5 ways to predict your customer’s next buy

Do you want to be able to predict your customer's future needs? With the help of smart data and predictive analysis you can determine which individuals are likely to buy a car, take out a private loan or become parents in a given time span.
featured articles
  1. 03/08/2017

    Smart data is the hard currency of our time

Related cases

Scoring model helped a retailer find its best prospects

A retailer, well established in France and Belgium, is specialized in the selling of warm clothes through two main channels : physical stores and mail order. Their products are generally appreciated by seniors. In order to optimize the direct mailing campaigns, they frequently use the services of Bisnode to score the Belgian population based on their resemblance to the retailer's core customer profile. This scoring allows to contact only the people potentially interested in the products, and leads to a high response rate of their DM campaigns.

Proven ROI for Thomas Cook thanks to Bisnode’s Single Customer View

Some major data management issues prevented Thomas Cook from setting up a real one-to-one communication and improve customer loyalty. Thanks to Bisnode’s structural solution, they have been able to quadruple the effectiveness of their communication and reduce costs by nearly 40 € per sent mailing.

Generating a single analytical view for a bank

Since 2015, an online bank works in a data-mining & modeling environment that has been developed by Bisnode. Bisnode managed to implement advanced analytics in the bank and to prove the importance of data-mining and direct marketing to the bank executives. Before our collaboration, the bank had never run direct marketing campaigns.

Automotive company speeds up the payment of customer invoices

With incomplete sources and errors in manual data entry of customer data, the company suffered from a significant amount of late payments. Find out how they were able to positively impact the cash flow and reduce manual data entry by more than 50%.

Make smart business decisions

Discover what smart data and analytics can do for you and your business

Master Contact Management

  • Make confident business decisions with a clear view on your customer data
  • Increase the impact of your marketing with the right customer information
  • Develop your business with data-driven decision making

Customer Lifecycle Management

  • Identify new prospects with deeper insights through profiling, segmentation and exploration
  • Optimize your communication through access to up-to-date information, real-time triggers and alerts
  • Maintain and develop your customers with a clear overview of your customer portfolio

Targeted Omni-channel

  • Optimize your media spending
  • Reinforce your advertising with best–in–class targeting capabilities
  • Prove and improve your business decisions with integrated closed loop reporting

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