Smart data

5 ways to predict your customer’s next buy

Do you want to be able to predict your customer's future needs? With the help of smart data and predictive analysis you can determine which individuals are likely to buy a car, take out a private loan or become parents in a given time span.

Related cases

Scoring model helped a retailer find its best prospects

A retailer, well established in France and Belgium, is specialized in the selling of warm clothes through two main channels : physical stores and mail order. Their products are generally appreciated by seniors. In order to optimize the direct mailing campaigns, they frequently use the services of Bisnode to score the Belgian population based on their resemblance to the retailer's core customer profile. This scoring allows to contact only the people potentially interested in the products, and leads to a high response rate of their DM campaigns.

Proven ROI for Thomas Cook thanks to Bisnode’s Single Customer View

Some major data management issues prevented Thomas Cook from setting up a real one-to-one communication and improve customer loyalty. Thanks to Bisnode’s structural solution, they have been able to quadruple the effectiveness of their communication and reduce costs by nearly 40 € per sent mailing.

Generating a single analytical view for a bank

Since 2015, an online bank works in a data-mining & modeling environment that has been developed by Bisnode. Bisnode managed to implement advanced analytics in the bank and to prove the importance of data-mining and direct marketing to the bank executives. Before our collaboration, the bank had never run direct marketing campaigns.

Automotive company speeds up the payment of customer invoices

With incomplete sources and errors in manual data entry of customer data, the company suffered from a significant amount of late payments. Find out how they were able to positively impact the cash flow and reduce manual data entry by more than 50%.

Make smart business decisions

Discover what smart data and analytics can do for you and your business

Master Contact Management

Make confident business decisions with a clear view on your customer data
Increase the impact of your marketing with the right customer information
Develop your business with data-driven decision making

Customer Lifecycle Management

Identify new prospects with deeper insights through profiling, segmentation and exploration
Optimize your communication through access to up-to-date information, real-time triggers and alerts
Maintain and develop your customers with a clear overview of your customer portfolio

Targeted Omni-channel

Optimize your media spending
Reinforce your advertising with best–in–class targeting capabilities
Prove and improve your business decisions with integrated closed loop reporting

Deepen your knowledge

Tap into articles, analytics and trends

GDPR Checklist - Actionable Steps to Achieve Compliance

Companies worldwide are preparing for the GDPR. The clock is ticking, so make sure business is ready for the new data protection law. Proper data management is crucial to comply with this new law. To help you out, Bisnode experts have compiled a GDPR checklist of the key requirements. Even though the list includes tasks that your marketing team can tackle on its own, consider hiring a legal team. This is particularly important for large organizations.

Get Your Business Ready for the New EU Privacy Law

The General Data Protection Regulation (GDPR) enforces a new set of rules on how individuals’ data can be collected, stored, and used. It affects any business - big or small - holding personal data on EU citizens. As long as you're dealing with EU citizens, you must comply with the law.

How smart are free data?

The web and social media offer an abundance of free data. The problem is: they may come with very big costs and risks. The difference between smart and free data may be the difference between winning and gambling away the trust and loyalty of your customers.