A challenge with huge potential
Every day, 16 trillion megabytes of data are produced across the globe. For the individual, the business community and society as a whole, this enormous amount of information is a goldmine —but also a huge challenge. Here at Bisnode, we are convinced that the future belongs to those who can transform, refine and interpret large amounts of data into what we call smart data.
Smart data provides insights that can be acted on to create new business opportunities, confident decisions and automated solutions. Even now, smart data is having a revolutionary impact on our society. But this impact will only grow stronger, and that is why we want to share our expertise in this area.
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Companies worldwide have to be prepared for the GDPR. Proper data management is crucial to comply with this new law. To help you out, Bisnode experts have compiled a GDPR checklist of the key requirements. Even though the list includes tasks that your marketing team can tackle on its own, consider hiring a legal team. This is particularly important for large organizations.
The General Data Protection Regulation (GDPR) enforces a new set of rules on how individuals’ data can be collected, stored, and used. It affects any business - big or small - holding personal data on EU citizens. As long as you're dealing with EU citizens, you must comply with the law.
The web and social media offer an abundance of free data. The problem is: they may come with very big costs and risks. The difference between smart and free data may be the difference between winning and gambling away the trust and loyalty of your customers.
Bisnode and GIM recently concluded a partnership. We both offer best in class data solutions in our specific domain for people and for property data. Based on digital cartography and earth observation and with the help of sophisticated algorithms, we are now able to address houses with a high probability of being equipped with solar panels, swimming pools or gardens.
A retailer, well established in France and Belgium, is specialized in the selling of warm clothes through two main channels : physical stores and mail order. Their products are generally appreciated by seniors. In order to optimize the direct mailing campaigns, they frequently use the services of Bisnode to score the Belgian population based on their resemblance to the retailer's core customer profile. This scoring allows to contact only the people potentially interested in the products, and leads to a high response rate of their DM campaigns.
Do you want to be able to predict your customer's future needs? With the help of smart data and predictive analysis you can determine which individuals are likely to buy a car, take out a private loan or become parents in a given time span.
Every day, 16 trillion megabytes of data are produced across the globe. For the individual, the business community and society as a whole, this enormous amount of information is a goldmine — and also a huge challenge. The future belongs to those who can transform and refine big data into smart data.
Some major data management issues prevented Thomas Cook from setting up a real one-to-one communication and improve customer loyalty. Thanks to Bisnode’s structural solution, they have been able to quadruple the effectiveness of their communication and reduce costs by nearly 40 € per sent mailing.
Since 2015, an online bank works in a data-mining & modeling environment that has been developed by Bisnode. Bisnode managed to implement advanced analytics in the bank and to prove the importance of data-mining and direct marketing to the bank executives. Before our collaboration, the bank had never run direct marketing campaigns.
With incomplete sources and errors in manual data entry of customer data, the company suffered from a significant amount of late payments. Find out how they were able to positively impact the cash flow and reduce manual data entry by more than 50%.