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Data-driven marketing
Data — the marketer’s new tool
Better leads, more satisfied customers and increased ROI
These are exciting times for marketing professionals. Our modern society produces data at a rapid rate and there are virtually endless opportunities to collect information on existing and potential clients in digital channels and social media. By following consumers’ digital footprints, marketing professionals can gain deeper insight on customers and their needs and preferences when planning a campaign. You can also continuously adapt your message during the campaign by measuring customer experience (CX) and listening to recipient responses.
Data analysis has become a natural part of marketing and more of today’s consumers expect highly relevant messages and for companies to understand their needs and when and how to meet them. At Bisnode, we work every day to refine, interpret and analyze data to help our customers maximize the effectiveness of their marketing. Here, we share news, analyses and trendspotting in data-driven marketing.
Make smart business decisions
Discover what smart data and analytics can do for you and your business
Master Contact Management
- Make confident business decisions with a clear view on your customer data
- Increase the impact of your marketing with the right customer information
- Develop your business with data-driven decision making
Customer Lifecycle Management
- Identify new prospects with deeper insights through profiling, segmentation and exploration
- Optimize your communication through access to up-to-date information, real-time triggers and alerts
- Maintain and develop your customers with a clear overview of your customer portfolio
Targeted Omni-channel
- Optimize your media spending
- Reinforce your advertising with best–in–class targeting capabilities
- Prove and improve your business decisions with integrated closed loop reporting
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GDPR Checklist - Actionable Steps to Achieve Compliance
Companies worldwide are preparing for the GDPR. The clock is ticking, so make sure business is ready for the new data protection law. Proper data management is crucial to comply with this new law. To help you out, Bisnode experts have compiled a GDPR checklist of the key requirements. Even though the list includes tasks that your marketing team can tackle on its own, consider hiring a legal team. This is particularly important for large organizations.
GDPR Checklist - Actionable Steps to Achieve Compliance
Companies worldwide are preparing for the GDPR. The clock is ticking, so make sure business is ready for the new data protection law. Proper data management is crucial to comply with this new law. To help you out, Bisnode experts have compiled a GDPR checklist of the key requirements. Even though the list includes tasks that your marketing team can tackle on its own, consider hiring a legal team. This is particularly important for large organizations.
How to Get Your Small Business Ready for the GDPR
The new data protection law may seem complicated, especially for the small business owner who may not have the staff and resources to tackle every legal aspect. At the most basic level, you need to protect the rights of the people giving you their data. To be compliant, it's necessary to make sure that customer data is processed legally and collected for specific, explicit, and legitimate purposes. You must also ensure the data is kept secure and erased once it's no longer needed.
How to Get Your Small Business Ready for the GDPR
The new data protection law may seem complicated, especially for the small business owner who may not have the staff and resources to tackle every legal aspect. At the most basic level, you need to protect the rights of the people giving you their data. To be compliant, it's necessary to make sure that customer data is processed legally and collected for specific, explicit, and legitimate purposes. You must also ensure the data is kept secure and erased once it's no longer needed.
Get Your Business Ready for the New EU Privacy Law
The General Data Protection Regulation (GDPR) enforces a new set of rules on how individuals’ data can be collected, stored, and used. It affects any business - big or small - holding personal data on EU citizens. As long as you're dealing with EU citizens, you must comply with the law.