Better leads, more satisfied customers and increased ROI
These are exciting times for marketing professionals. Our modern society produces data at a rapid rate and there are virtually endless opportunities to collect information on existing and potential clients in digital channels and social media. By following consumers’ digital footprints, marketing professionals can gain deeper insight on customers and their needs and preferences when planning a campaign. You can also continuously adapt your message during the campaign by measuring customer experience (CX) and listening to recipient responses.
Data analysis has become a natural part of marketing and more of today’s consumers expect highly relevant messages and for companies to understand their needs and when and how to meet them. At Bisnode, we work every day to refine, interpret and analyze data to help our customers maximize the effectiveness of their marketing. Here, we share news, analyses and trendspotting in data-driven marketing.
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Seven steps to a data-driven organization Our recent report identifies a seven-step staircase that organizations are on as they move towards being data-driven. We discovered that many CxO:s are simply unprepared when it comes to data and data analytics while others are highly concerned that they do not have the necessary processes in place.
Hard to make a good impression on a customer you haven't met? With Account Based Marketing solutions, you capture the customer already online, early in the buying process, and skip the most common barriers in complex B2B sales.
It's 1999, the sci-fi film The Matrix is launched on an unsuspecting public. It features a slick Keanu Reeves and never seen before, 'bullet time' visual effects. The film presents a dystopia. Underlying the machines that have apparently enslaved us is an ever present, eerie green code.
Never in human history have we had access to so much reliable data. So why do we keep getting things so wrong?
The summer holiday is just around the corner. Are you still looking for books about data to take with you for reading at the beach or near the pool? Discover our assembled list of books that will provide you with the necessary tips & tricks.
Download our whitepaper "Take the 5 steps to consumer engagement" and put data-driven marketing at the heart of your business strategy.
