Digital megatrends
The data-driven business of tomorrow will be shaped by multiple paradigm shifts. Here are three megatrends to keep an eye on — and the solutions that help you prepare for them today.
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Data-driven marketing
Data — the marketer’s new tool
Better leads, more satisfied customers and increased ROI
These are exciting times for marketing professionals. Our modern society produces data at a rapid rate and there are virtually endless opportunities to collect information on existing and potential clients in digital channels and social media. By following consumers’ digital footprints, marketing professionals can gain deeper insight on customers and their needs and preferences when planning a campaign. You can also continuously adapt your message during the campaign by measuring customer experience (CX) and listening to recipient responses.
Data analysis has become a natural part of marketing and more of today’s consumers expect highly relevant messages and for companies to understand their needs and when and how to meet them. At Bisnode, we work every day to refine, interpret and analyze data to help our customers maximize the effectiveness of their marketing. Here, we share news, analyses and trendspotting in data-driven marketing.
Make smart business decisions
Discover what smart data and analytics can do for you and your business
Master Contact Management
- Make confident business decisions with a clear view on your customer data
- Increase the impact of your marketing with the right customer information
- Develop your business with data-driven decision making
Customer Lifecycle Management
- Identify new prospects with deeper insights through profiling, segmentation and exploration
- Optimize your communication through access to up-to-date information, real-time triggers and alerts
- Maintain and develop your customers with a clear overview of your customer portfolio
Targeted Omni-channel
- Optimize your media spending
- Reinforce your advertising with best–in–class targeting capabilities
- Prove and improve your business decisions with integrated closed loop reporting
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Management: Step Up!
The findings of our recent Data Analytics report are clear. The future of business is now, but undeniably many business leaders have been found sleeping at the wheel.
9 Books about data & marketing that should not be forgotten to be packed in your luggage.
Summer is here. After this very special period, we all need a break. If you plan to take some holiday, you may still look for books to read in the garden or near the pool. This year, why not take the opportunity to read books about data driven marketing? Discover our assembled list of books that will provide you with the necessary tips & tricks. And don't forget : stay safe !
7 Steps Towards Data Driven Organization
Seven steps to a data-driven organization Our recent report identifies a seven-step staircase that organizations are on as they move towards being data-driven. We discovered that many CxO:s are simply unprepared when it comes to data and data analytics while others are highly concerned that they do not have the necessary processes in place.
Create interest and win big deals with ABM
Hard to make a good impression on a customer you haven't met? With Account Based Marketing solutions, you capture the customer already online, early in the buying process, and skip the most common barriers in complex B2B sales.
In Data We Trust? The Power of Data for Good
It's 1999, the sci-fi film The Matrix is launched on an unsuspecting public. It features a slick Keanu Reeves and never seen before, 'bullet time' visual effects. The film presents a dystopia. Underlying the machines that have apparently enslaved us is an ever present, eerie green code.