Better leads, more satisfied customers and increased ROI
These are exciting times for marketing professionals. Our modern society produces data at a rapid rate and there are virtually endless opportunities to collect information on existing and potential clients in digital channels and social media. By following consumers’ digital footprints, marketing professionals can gain deeper insight on customers and their needs and preferences when planning a campaign. You can also continuously adapt your message during the campaign by measuring customer experience (CX) and listening to recipient responses.
Data analysis has become a natural part of marketing and more of today’s consumers expect highly relevant messages and for companies to understand their needs and when and how to meet them. At Bisnode, we work every day to refine, interpret and analyze data to help our customers maximize the effectiveness of their marketing. Here, we share news, analyses and trendspotting in data-driven marketing.
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Do you want to be able to predict your customer's future needs? With the help of smart data and predictive analysis you can determine which individuals are likely to buy a car, take out a private loan or become parents in a given time span.
In a slideshow, Florent Diverchy, omni-channel marketing consultant at Bisnode, explains how to improve your campaign performances thanks to data.
A company has more sales channels than most people think. By maximizing the experience in all the channels where the customer meets your company, you do more business and strengthen customer loyalty.