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These are exciting times for marketing professionals. Our modern society produces data at a rapid rate and there are virtually endless opportunities to collect information on existing and potential clients in digital channels and social media. By following consumers’ digital footprints, marketing professionals can gain deeper insight on customers and their needs and preferences when planning a campaign. You can also continuously adapt your message during the campaign by measuring customer experience (CX) and listening to recipient responses.
Data analysis has become a natural part of marketing and more of today’s consumers expect highly relevant messages and for companies to understand their needs and when and how to meet them. At Bisnode, we work every day to refine, interpret and analyze data to help our customers maximize the effectiveness of their marketing. Here, we share news, analyses and trendspotting in data-driven marketing.
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The summer holiday is just around the corner. Are you still looking for books about data to take with you for reading at the beach or near the pool? Discover our assembled list of books that will provide you with the necessary tips & tricks.
Download our whitepaper "Take the 5 steps to consumer engagement" and put data-driven marketing at the heart of your business strategy.
Companies worldwide have to be prepared for the GDPR. Proper data management is crucial to comply with this new law. To help you out, Bisnode experts have compiled a GDPR checklist of the key requirements. Even though the list includes tasks that your marketing team can tackle on its own, consider hiring a legal team. This is particularly important for large organizations.
The new data protection law may seem complicated, especially for the small business owner who may not have the staff and resources to tackle every legal aspect. At the most basic level, you need to protect the rights of the people giving you their data. To be compliant, it's necessary to make sure that customer data is processed legally and collected for specific, explicit, and legitimate purposes. You must also ensure the data is kept secure and erased once it's no longer needed.
The General Data Protection Regulation (GDPR) enforces a new set of rules on how individuals’ data can be collected, stored, and used. It affects any business - big or small - holding personal data on EU citizens. As long as you're dealing with EU citizens, you must comply with the law.
The new GDPR law is effective since 25 May 2018. It has changed the way marketers identify and approach prospects, and how organizations store, process, and manage individuals’ data. For some organizations, the GDPR may only mean a few tweaks to existing processes. For others, a complete overhaul of data processing will be required. As tedious as it may seem, it’s essential to understand and follow the rules.