Draw a clear understanding of your customer by creating a 360° degree view on unique customers (avoid duplications of customer records) and Households. Understand the wallet share of each household or customer. Link each household or customer to best cross- or up-selling opportunities. Automate selection processes and communications through all possible direct channels: emails, mobile, post, social, TV, or digital radio.
All companies know they have to make sure their offer reaches the target group most probably to respond well. The problem is that the traditional target group variables are no longer sufficiently accurate. Age, gender, address and income do not say enough about an individual's needs and preferences. The same applies to companies: sector, number of employees and last year's results do not provide adequate information on what a company's needs are right now.
Predictive analytics of the events (triggers) that precede a purchase from your company lets you know what your target group will buy and when they will buy it. This enables you to present relevant offers at the right time – and ahead of your competitors.
Our predictive analyses are based not only on historical customer data. We compile data from many different sources according to the variables that matter most to your business. We also improve the quality of your client database by identifying unique customers, and their households. Once we have identified the significant triggers for your business, it is possible to predict the likelihood of customers buying a certain product or service within a specific period of time.
Predictive analytics helps you develop business strategies, tune the “tone of voice” of your communication, and improve conversion rates.