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Smart data helps you make wise decisions

Make smart business decisions

Discover what smart data and analytics can do for you and your business

Customer Lifecycle Management

  • Identify new prospects with deeper insights through profiling, segmentation and exploration
  • Optimize your communication through access to up-to-date information, real-time triggers and alerts
  • Maintain and develop your customers with a clear overview of your customer portfolio
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Customer cases

Spa Duo: hyper targeting & omni-channel approach results in successful launch campaign

With the market introduction of Spa Duo, a new range of non-sparkling natural lemonades by Spadel, the objective was clear: reach consumers and shoppers online with a high propensity to buy the Spa innovation and get them to redeem an e-coupon, thus savoring the new drink for the first time.

Scoring model helped a retailer find its best prospects

A retailer, well established in France and Belgium, is specialized in the selling of warm clothes through two main channels : physical stores and mail order. Their products are generally appreciated by seniors. In order to optimize the direct mailing campaigns, they frequently use the services of Bisnode to score the Belgian population based on their resemblance to the retailer's core customer profile. This scoring allows to contact only the people potentially interested in the products, and leads to a high response rate of their DM campaigns.

Proven ROI for Thomas Cook thanks to Bisnode’s Single Customer View

Some major data management issues prevented Thomas Cook from setting up a real one-to-one communication and improve customer loyalty. Thanks to Bisnode’s structural solution, they have been able to quadruple the effectiveness of their communication and reduce costs by nearly 40 € per sent mailing.

Generating a single analytical view for a bank

Since 2015, an online bank works in a data-mining & modeling environment that has been developed by Bisnode. Bisnode managed to implement advanced analytics in the bank and to prove the importance of data-mining and direct marketing to the bank executives. Before our collaboration, the bank had never run direct marketing campaigns.

Visual intelligence tool helps Pointcarré understand their customers

As a retailer, it is of utmost importance to keep close track of each store’s performance. Moreover, communication needs to be segmented and in line with a customer’s specific buying habits and purchase potential if your want it to be cost-effective. Discover how Bisnode helped PointCarré thanks to a visual intelligence tool with data quality and segmentation functionalities.