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An Louwagie - 12 Sep 2017
Distributing coupons to shoppers traditionally is a tactical instrument, well embedded in today’s marketer’s toolkit, effectively used to temporarily boost sales, attract trialists and put your brand in the picture.
With e-couponing, on-pack, on-shelf, door-to-door and direct mail distribution have been complemented with digital methods of bringing the coupon to the consumer: email (owned or rented contacts), brand websites, bannering, Facebook, etc…
But once you personalize your coupon (a legal must for e-coupons), it turns into an important strategic, long-term instrument!
It allows you to carefully construct a consumer database and to take ownership of a direct dialogue with your shoppers and consumers. Thus bypassing retailer’s monopolies on direct shopper contacts.
Not only are you able to talk directly to your core target groups, but you can 100% tailor your message to each individual or segment. Increasing basket size for your star product. Cross-selling to other product categories. Targeting consumers that matter to you. Saving money, creating room for new campaigns or initiatives.
Use coupons smartly and integrate them in your growth strategy:
Personalized (e)-couponing clearly contributes to building a loyal consumer and shopper base.