Digital and social media have put customers in full control. To make them try out, purchase and repurchase your FMCG brand you need to boost consumer engagement in two ways:
- Be ready to fulfill the customer’s wishes on every platform: from the physical store to e-commerce.
- Meet the specific expectations with personalized communication, tailor-made offers and customized products.
Why data intelligence drives customer engagement
Relevance is the key engagement driver. Sending the right message to the right consumer via the right channel at the right time requires the smart use of all available data. Data-driven, direct-to-consumer initiatives lead to more brand interactions, better retention and bigger basket sizes.