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You rely on Facebook to show your ads to your target. It’s cheap, you’ve got a huge reach, and you can easily generate a lot of clicks to your website. But what happens next? Do the clickers easily transform into buyers or do they too often disappear before converting?
You may think Facebook provides you with the right data, but is it always that relevant?
Are you targeting people who drink Oasis, or people who listen to Oasis? These prospects have an interest for Ferrari, but will they be able to afford buying one? Those people seem to have an interest in Cofidis… or maybe in the Cofidis Cycling team?
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