Data-driven marketing

9 Books about data & marketing that should not be forgotten to be packed in your luggage.

15 Jun 2018

The summer holiday is just around the corner. Are you still looking for books about data to take with you for reading at the beach or near the pool? Discover our assembled list of books that will provide you with the necessary tips & tricks.

Big data revolutie - Viktor Mayer – Schönberger

Big data revolutie - Viktor Mayer – Schönberger

ISBN 9789490574901

Description: The concept of ' big data ' is generally seen as a true revolution in the information society. Big data analysis means linking all the available digital data (and therefore not more just samples) with other data sources to come to analyses, forecasts, research results and insight into the behaviour of people. This book describes how big data analysis rapidly develops and uses a lot of recognizable examples (such as Facebook, Google, Amazon). The book describes clearly the consequences and the risks to our society, and also provides tips how to make this verifiable. 

Influencers - Carole Lamarque

Influencers - Carole Lamarque

ISBN 9789401441032

Description: Influencer marketing is trending. Marketing plans that bets on word-of mouth generating twice as much sales results. But not all recommendations that circulate, are relevant. Because what works in America, does not just have the same result in Belgium or the Netherlands. INFLUENCERS is the first book that outlines the total picture of influencer marketing. They let every CEO, CMO and potential trendsetter understand how you can spread a message and gives you a step-by-step plan to decide on the kind of magnetic content, time and the type of influencer on which your best bet. This book shows you how you can design a renewed marketing and communication strategy that is the basis of the Influencer Marketing Canvas. 

Social Media ROI: Managing and Measuring Social Media Efforts in Your Organization - Olivier Blanchard

Social Media ROI: Managing and Measuring Social Media Efforts in Your Organization - Olivier Blanchard

ISBN 978-0789747419

Description: Top branding expert Olivier Blanchard brings together new best practices for strategy, planning, execution, measurement, analysis, and optimization. His book shows how to define the financial and nonfinancial business impacts you are aiming for--and achieve them. Social Media ROI delivers practical solutions for everything from structuring programs to attracting followers, defining metrics to managing crises. Whether you are in a startup or a global enterprise, this book will help you gain more value from every dime you invest in social media.

Brainfluence - Roger Dooley

Brainfluence - Roger Dooley

ISBN: 9781118175941

Description: Brainfluence explains how to apply neuroscience and behavior research to better market to consumers by understanding their decision patterns. Neuromarketing studies the way the brain responds to various cognitive and sensory marketing stimuli. Analysts use this to measure a consumer's preference, what a customer reacts to, and why consumers make certain decisions. With quick and easy takeaways, Brainfluence contains key strategies for targeting consumers through in-person sales, online and print ads, and other marketing mediums. 

Scanbaar Schrijven - Mark Van Bogaert

Scanbaar Schrijven - Mark Van Bogaert

ISBN: 9789401418522

Description: Do's and don'ts for texts with paste factor. How watches your reader? How to read your viewer? And how do you draw your reader in your text with little time? Scannable writing is a book for anyone who writes texts which go directly to the reader, without a professional designer. For schools, companies, government agencies and associations. This book provides the basic rules for a creating a friendlier and more professional text, even by using a simple text processing program like Word.

Customers the day after tomorrow - Steven Van Belleghem

Customers the day after tomorrow - Steven Van Belleghem

ISBN: 9789082542240

DescriptionWe end up gradually in the third phase of digitization: the phase of far-reaching automation and artificial intelligence. That shift will radically change the relationship between companies and customers. Do companies want to remain customer-oriented, then they should be looking for custom customers strategies. This book guides you through the latest phase of digitization and offers you the mindset in the ' Day After Tomorrow ' to continue to optimize your business. Only in this way you will succeed in having the most brilliant digital developments combined with the most unique human skills. 

The future of shopping - Jorg Snoeck & Pauline Neerman

The future of shopping - Jorg Snoeck & Pauline Neerman

ISBN: 9789082542271

Description: How do people shop in the future? Why do the bankruptcies pile up and are so many empty stores vacant in shopping streets? What can brands and dealers do to survive? Traditional retail is dead. Economic, demographic and  above all, technological advances have made him redundant. The static store has given way to a variety of forms. By the digitization the world today has become one large marketplace. In that revolution is a new consumer risen, which is at the same time producer and retailer. Today the shopper determines how the brand will look like and how it will be offered. In a world of change, everything must be reinvented. 

7 habits of highly effective people - Steven Covey

7 habits of highly effective people - Steven Covey

ISBN 9781451639612

Description: This is one of the rare books that has influenced presidents, CEOs, educators, and individuals all over the world not only to improve their businesses and careers but to live with integrity, service, dignity, and success in all areas of life. It has had an undeniable impact for the past 25 years—and will no doubt continue to be influential for many more.

Storytelling with Data: A Data Visualization Guide for Business Professionals – Cole Nussbaumer Knaflic

Storytelling with Data: A Data Visualization Guide for Business Professionals – Cole Nussbaumer Knaflic

ISBN 9781119002253

Description: Storytelling with Data teaches you the fundamentals of data visualization and how to communicate effectively with data. You'll discover the power of storytelling and the way to make data a pivotal point in your story. The lessons in this illuminative text are grounded in theory, but made accessible through numerous real-world examples ready for immediate application to your next graph or presentation.

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