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About the whitepaper
Consumer packages goods (CPG) companies are under pressure, especially in their traditional European and American markets. Their marketing and sales executives need to adjust their traditional marketing and sales model, by adding a new combination of digital, direct marketing and multichannel selling.
In this whitepaper, you'll learn :
- How to convert your data into a competitive advantage
- How to give consumers the most engaging brand experience
- How to make sure it positively impacts your ROI
... and many other things.