In-depth look, articles and trendspotting in smart data
The future is about smart data
The world is in the midst of a major change driven by digitalization, globalization and the emergence of new technology. At Bisnode, we are convinced that the future is about data, the new basic commodity of our time. Every day, huge amounts of information are generated that create new business opportunities and greatly affect society, business and the individual.
The challenge is to manage this huge volume of data. At Bisnode, we are working to interpret and analyze enormous amounts of data into actionable insights for our customers. It’s about converting quantity into quality, from big data to smart data. We are experts in the field and would therefore like to share our own knowledge about smart data, but also help spread the knowledge of others. Here we collect articles, trendspotting, news and insights in data and data analysis.
What Is the Future of Programmatic Marketing?
Programmatic Marketing and Data – How Are They Connected?
What Is Programmatic Marketing?
People-Based Marketing: Top 5 Tips to Make it Work for Your Business
What is People-Based Marketing All About?