How Does GDPR Impact Marketing?
The GDPR is quickly approaching. This new law will become effective on 25 May 2018. It will change the way marketers identify and approach prospects, and how organizations store, process, and manage individuals’ data.
For some organizations, the GDPR may only mean a few tweaks to existing processes. For others, a complete overhaul of data processing will be required. As tedious as it may seem, it’s essential to understand and follow the rules.