Lode is an innovation consultant at Bisnode, specializing in omnichannel marketing. He is actively working together with media companies, agencies and advertisers to create better brand experiences for the consumer, better advertising capabilities for agencies and advertisers and improve the quality of the services and products provided by media companies. Before Bisnode Lode worked a couple of years in the field of CRM, giving advice and training on how to use CRM data to create a meaningful relation with the consumer.
If the channel is the vessel, data is the oil
More than ever, media planning is data driven. How to combine internal and external data to provide the most relevant message to consumers at all times? In this session, we will give you an overview of the possibilities and establish a checklist for a sustainable media plan.