Every fundraiser knows the value or data. Knowing your donors and giving them a satisfactory donor experience is the best way to success, when it comes to keeping donors, reengaging them, getting more regular donations or even finding new donors.
In today’s world, fundraising is a complex mixture of using direct channels, face-to-face, events and creative online offerings to an audience that is highly segmented: communicating with your (potential) major donors, with your social advocates, corporate contacts, or regular donors will necessitate a more differentiated approach: choose the right channel, the right tone of voice for every group of supporters becomes increasingly important. Setting up relevant donor journeys, driven by data and preferences can take your fundraising to a next level.
An effective fundraising team needs effective tools to manage data, to act upon data insights and plan fundraising efforts, to segment, to communicate, and to deliver donor support. Bisnode’s Interact DMP solution for fundraisers is a key instrument to meet these objectives. Next to the platform, fundraisers rely on Bisnode for several ad hoc challenges. Smart data makes this possible.
