FAST MOVING CONSUMER GOODS

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FMCG

Challenges ahead

FMCG companies are under pressure, especially in their traditional European and American markets. Their marketing and sales executives need to adjust their traditional marketing and sales model, by adding a new combination of digital, direct marketing and multichannel selling.

They need to answer to the anytime/ anywhere shopping habits consumers are developing, by getting in gear for multichannel selling, either via retailers/e-tailers or directly from the brand website to the consumer’s doorstep. They need to ride the wave of the new, digital consumer, and play into the cards of the consumer’s demand for product customization and his expectations of personalized communication.

And that’s where data driven marketing comes in. Data driven, direct-to-consumer initiatives help increase basket size, improve retention, increase brand interactions and result overall in higher consumer engagement. Relevance is of course the key engagement driver, so use all available data to send the right message to the right consumer via the right channel at the right time.

Customer case

A prestigious FMCG brand increased their conversion with a simple solution

When this famous brand decided to open a shop, they wanted to attract in priority people living in the area. In order to convert a maximum of these prospects, Bisnode decided to contact them twice: one time per direct mail, one time via Facebook. The results were amazing.

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We help your get accurate data on your prospects and customers. This way, you can not only identify but also get a smart single view on everyone in your database

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Understand

It’s only when data become insights that you can make smart decisions. As you wish to connect to your customers or prospects, you will need these insights to create the right dialogue.

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+32 (0)2 555 97 00

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Contact

Reach and convert people in a personalized way on the channel that matters to them

Are you ready for action?

Call us

We are available every weekday from 9 to 17.30

+32 (0)2 555 97 00

Get contacted

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