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Having Multiple fresh and frequently updated source data within a partnership formula is key. These data are the raw material and fuel that empowers Bisnode’s data-driven solutions. They are essential for the creation of the Bisnode Referential Consumer Database: to speed up the updating cycles, to optimize data quality and to expand the coverage in an Omni-channel environment. This enables us to serve our clients with “state of the art” data solutions for data quality, targeting and analysis. By doing this, Bisnode built one of the largest multi-source reference database of consumer data in Belgium.
This enables Bisnode’s clients to optimize their data quality and so being compliant to the GDPR’s obligation of having available data as accurate as possible.
No wonder Bisnode keeps developing strong win-win relationships with data source partners, based on mutual trust, strictly ethical procedures and respecting all privacy related legislation. Bisnode took great care to ensure that the entire process from data capture to data handling respects GDPR principles. We offer our source partners legal advice and support.
The different source partners deliver mainly contact point data feeding and optimizing the multi-source eco system of the Bisnode Referential Database. Bisnode offers several source partnership formulas adapted to the specific partner requirements. The use of the delivered source data can be limited to data validation within the Bisnode environment or, for more extended purposes, as data correction, analysis or delivery for targeting in direct marketing campaigns.
Bisnode sees to it that all data source partnerships fully respect the ethical codes of our business and GDPR regulations. Here are some examples of the measures Bisnode takes:
Does GDPR allow data-driven prospection?
Can companies still use personal data for all their direct marketing activities?