EPISODE 11: How to turn GDPR obligations into opportunities?
GDPR came into force on May 25. It was highlighted by intensified press coverage. It made consumers acutely aware of their new rights: e.g. the right to object, the right to rectification, the right to data portability, the right to be forgotten... All companies are bound to witness a surge in the number of consumers contacting them to know more about the use of their personal data. Especially for mass market brands, the challenge will be huge. But even SMEs should be prepared.