For which purposes are we using your data?

1. Data transmission

1. Data transmission

We use your data to transmit it to companies who wish to contact you for advertising purposes: for example we will select all companies with headquarter in city X, on behalf of the office supply store in the same city and who wish to send their new catalog. 

We also use them to create marketing profiles to select groups of people that we think are more interested in receiving specific types of advertising: for example, we will select self-employed people for an energy provider wishing to propose their services specific to their situation.

2. Improve data quality on the market

2. Improve data quality on the market

We use your data for validation purposes: companies ask us to check if the data they have are also present in our file. This allows them to check if their addresses are up-to-date or correct (if they have to send you a package, it's better if the address is correctly labeled). In this case, concretely, we do not transmit to them your data, we simply indicate if the data examined is the same as ours or not.

We can also correct company data by comparing it with ours. For example, we can correct a postal code that does not correspond to the indicated street, we can also communicate a move, ... Again, this allows businesses to have data up to date to better communicate with you.

Finally, we can enrich company data. For example, if a company has your company name and your postal code, we can communicate him your phone number, your function, if those informations are available in our databse. We can also communicate marketing profile data. 

This information will help the company to know you better and determine the type of customer. In this way, they can adapt their communication.

3. Data gathering

3. Data gathering

We can determine, based on your name, your date of birth and/or your postal address, that your occupy a function or a mandate in different companies. We can thus establish links between these companies or with other administrators or company managers. 

4. Data analysis

4. Data analysis

We can analyze our customers' data using the profiles we use ourselves. This allows customers to better know the type of consumers or companies interested in their products. For example, we could determine, based on the size and creation date of your company, that your business is a start up and that you might need interesting mobile phone subscriptions for example. 

After analyzing the data of client, we can also suggest him to select people from our database with the same profile. For example, if our client proposes his services only to very large companies based in Brussels, we can suggest him prospection addresses, corresponding to similar profiles. 

We can also give this selection to social networks or other media. They then check if they find you in their own database and display the same advertising action on your page.

Finally, your data can also be used in the context of analyzes on mass data, always for the purpose of marketing or market research.

5. Internal use

5. Internal use

We can also process your data for internal use. For example

• We use your data to update our Spectron file. So if we find that your company moved through one of our sources, we update the data of your company, as well as those of all known employees working in this company.

• To monitor our performances (via market studies for example)

• To gather statistical data and (make) establish market analysis for financial, management, marketing or reporting purposes

• In order to fight against possible frauds, offenses and infringements and to ensure the management of any disputes and legal proceedings

Bisnode Belgium proposes to its clients and prospects all the services mentionned above. We also use intermediaries for the commercialisation of these services.