For which purposes are we using your data?

1. Data transmission

1. Data transmission

We use your data to transmit it to companies who wish to contact you for advertising purposes: for example we will select all the people living in city X, on behalf of the toy store established in the same city and who wishes to send its new catalogue.

We also use them to create marketing profiles to select groups of people which we presume to be more interested in receiving specific types of advertising: for example, we will select people living in neighbourhoods where the percentage of gardens is high for the account of an online store of gardening products.

2. Improve data quality on the market

2. Improve data quality on the market

We use your data for validation purposes: companies ask us to check if the data they have are also present in our file. This allows them to check if their addresses are up-to-date or correct (if they have to send you a package, it's better if the address is correctly labeled). In this case, concretely, we do not transmit to them your data, we simply indicate if the data examined is the same as ours or not.

We can also correct data owned by our clients by comparing it with ours. For example, we can correct a postal code that does not correspond to the indicated street, we can also communicate a move, ... Again, this allows businesses to have data up to date to better communicate with you.

Finally, we can enrich data. For example, if one of our clients has your name and postal address, we can provide your phone number or your age, if this information is present in our database. We can also provide marketing profile data.

This information will help the company to know you better and determine the type of customer. In this way, she can adapt her communication (for example by using a more "connected" language if she is speaking to young clients).

3. Data gathering

3. Data gathering

It may happen that a company has several data about you but has not connected them, for example because not all the data was collected at the same time. In this case, we can use our data to perform this operation. For example, if in our file we have the following data: Mrs Sophie Dubois, rue du Bois 1000 Boisvert, tel: 01.123.45.67, s.dubois@skynet.be and that in the file of the customer we find at the one hand Mrs. Dubois and her postal address and on the other hand sophie.dubois@skynet.be and the telephone number 01.123.45.67, we will indicate to our customer that it is is the same person.

4. Data analysis

4. Data analysis

We can analyze our customers' data using the profiles we use ourselves. This allows customers to better know the type of consumers interested in their products. For example, we could determine that the readers of XY magazine are rather young men, interested in sport and cinema. This would then allow the magazine to offer subscriptions with free movie tickets. That kind of action will undoubtedly be more successful than if the magazine offers beauty products.

After analyzing the data of client, we can also suggest him to select people from our database with the same profile. In our example, the prospection campaign will probably be more successful than if the magazine would address women.

We can also give this selection to social networks or other media. These will check if they find you in their own database and display the same advertising action on your page.

Finally, your data can also be used in the context of analyses on mass data, always for the purpose of marketing or market research.

5. Internal use

5. Internal use

We can also process your data for internal use. For example

• We use your data to update our Consu-Matrix file. If one of our data partners informs us that you have moved, we update your data, as well as those of other members of your family, present in our file

• To monitor our performances (via market studies for example)

• To gather statistical data and establish market analysis for financial, management, marketing or reporting purposes

• To prevent frauds, offenses and infringements and to ensure the management of any disputes and legal proceedings