United we stand.
Let your customers enjoy the benefits of uniting strengths

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When an economic crisis occurs, companies' communication and marketing budgets are often postponed or reduced. This makes it more difficult for advertisers to achieve their objectives and generate the expected revenues.

The Covid-19 situation is a unique crisis impacting most companies. As an agency you may also have to suffer the consequences.

Therefore, we would like to suggest a solution that both reduces costs and maximizes the results of your clients, now that they - more than ever –  need to relaunch their activities through effective communication and media campaigns.

You could propose to them to work with trusted allies, to share media budgets or to organize joint campaigns. If you do this in a professional way, it could be useful for all parties!

 

What’s your important role as an agency here?

It's time for mutual help and cooperation!

Offer your customers effective media budget sharing projects or to let them reach a common target group together!
By reducing their communication and marketing budget, advertisers are looking for cheap and effective alternatives that allow them to get in touch with their customers and prospects. This is now more than ever the case as the current crisis has had a terrible impact on their income.

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But such collaborative projects can raise certain doubts and questions for advertisers:

  • Who is the best person to work with?
  • What happens if one of my competitors benefits from my data?
  • Can I really trust this business alliance?
  • What about the GDPR?

Luckily, companies already work with a trusted partner on a regular basis: their agency, you!

They have carefully selected you from many other agencies. They share with you their strategy, their secrets, their data, ... They know that you will never involve them in a project that could harm them or let the competition benefit from it.

Do you lack the data expertise to realize these kinds of projects?

Do you lack the data expertise to realize these kinds of projects?

This is where we can help you!

It's time for mutual help and cooperation, each in our own field of expertise. In order to be able to offer your customers effective media budget sharing projects or to let them reach a common target group together, you need to use data. 

Bisnode can help you in several ways:

  • Comparing the data files (B2B and B2C) of your different customers to quantify possible overlaps:
    • If the overlap rate is high, you can suggest them to develop a joint campaign in which the costs can be shared between the different parties.
    • If this percentage is low, you may be able to propose prospecting campaigns aimed at interesting profiles of the other advertiser.
  • Identifying target groups from our reference database that may be valid for multiple advertisers.

These are just a few examples of how we can help you make such projects pay off for your customers. We are ready to work with you to analyse how data sharing can help you to create a solution best suited to YOUR specific needs and those of your customers!

 

 

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