When an economic crisis occurs, companies' communication and marketing budgets are often postponed or reduced. This makes it more difficult for advertisers to achieve their objectives and generate the expected revenues.
The Covid-19 situation is a unique crisis impacting most companies. As an agency you may also have to suffer the consequences.
Therefore, we would like to suggest a solution that both reduces costs and maximizes the results of your clients, now that they - more than ever – need to relaunch their activities through effective communication and media campaigns.
You could propose to them to work with trusted allies, to share media budgets or to organize joint campaigns. If you do this in a professional way, it could be useful for all parties!