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Article

What Is the Future of Programmatic Marketing?

Remember the Sci-Fi movie Minority Report? There was an iconic scene where Tom Cruise’s character undergoes a retina scan. The next moment, a billboard tells him: "John Anderton! You could use a Guinness right about now!" In today's digital era, we're not too far from this kind of direct targeting. The advancements in technology now allow marketers to laser-target their audience at the exact time of need.

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Programmatic Marketing and Data – How Are They Connected?

Programmatic marketing is changing the face of online advertising. More and more businesses are embracing the data-driven approach as a smart way to buy media. Experts predict that programmatic smart data is the future of marketing. This approach can deliver more effective digital advertising campaigns and reduce costs in the long run.

Article

What Is Programmatic Marketing?

The marketing landscape is constantly evolving. Not too long ago, advertisers worked with agencies to define the creative strategy, do brainstorming, and set campaign goals. The agency would then make a list of online and offline publishers, discuss the pros and cons of each, and place ads accordingly. Over the past few years, this process has dramatically changed. As the data-driven, digital media space expands, so are the number of solutions available.

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Master Contact Management

Make confident business decisions with a clear view on your customer data
Increase the impact of your marketing with the right customer information
Develop your business with data-driven decision making

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Customer Lifecycle Management

Identify new prospects with deeper insights through profiling, segmentation and exploration
Optimize your communication through access to up-to-date information, real-time triggers and alerts
Maintain and develop your customers with a clear overview of your customer portfolio

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Targeted Omni-channel

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Prove and improve your business decisions with integrated closed loop reporting

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"I like to think of people at Bisnode as data artists."

An Louwagie, Business Consultant

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