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Article

GDPR & the rise of second party data

GDPR shook the European Marketing ecosystem in May 2018. A little more than a year later, we wanted to check for unexpected consequences of the new law. An interview with Florent Diverchy, our Omnichannel Expert, was a good place to start…

Article

In Data We Trust? The Power of Data for Good

It's 1999, the sci-fi film The Matrix is launched on an unsuspecting public. It features a slick Keanu Reeves and never seen before, 'bullet time' visual effects. The film presents a dystopia. Underlying the machines that have apparently enslaved us is an ever present, eerie green code.

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Impossible to I’m Possible - Data Driven Decision Making

What is it that transforms the spark of an idea, or an insurmountable challenge, into reality? How do the likes of Elon Musk make the seemingly impossible possible?

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Master Contact Management

Make confident business decisions with a clear view on your customer data
Increase the impact of your marketing with the right customer information
Develop your business with data-driven decision making

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Customer Lifecycle Management

Identify new prospects with deeper insights through profiling, segmentation and exploration
Optimize your communication through access to up-to-date information, real-time triggers and alerts
Maintain and develop your customers with a clear overview of your customer portfolio

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