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Bisnode Consumer Intelligence

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Article

Programmatic Marketing and Data – How Are They Connected?

Programmatic marketing is changing the face of online advertising. More and more businesses are embracing the data-driven approach as a smart way to buy media. Experts predict that programmatic smart data is the future of marketing. This approach can deliver more effective digital advertising campaigns and reduce costs in the long run.

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What Is Programmatic Marketing?

The marketing landscape is constantly evolving. Not too long ago, advertisers worked with agencies to define the creative strategy, do brainstorming, and set campaign goals. The agency would then make a list of online and offline publishers, discuss the pros and cons of each, and place ads accordingly. Over the past few years, this process has dramatically changed. As the data-driven, digital media space expands, so are the number of solutions available.

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People-Based Marketing: Top 5 Tips to Make it Work for Your Business

People-based marketing has been gaining momentum ever since it became common for each of us to switch between multiple devices on a daily basis. This concept makes perfect sense in the era of the empowered customer. Now more than ever before, it’s critical to build individual human connections across all channels through meaningful marketing messages.

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Master Contact Management

Make confident business decisions with a clear view on your customer data
Increase the impact of your marketing with the right customer information
Develop your business with data-driven decision making

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Customer Lifecycle Management

Identify new prospects with deeper insights through profiling, segmentation and exploration
Optimize your communication through access to up-to-date information, real-time triggers and alerts
Maintain and develop your customers with a clear overview of your customer portfolio

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Targeted Omni-channel

Optimize your media spending
Reinforce your advertising with best–in–class targeting capabilities
Prove and improve your business decisions with integrated closed loop reporting

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"I like to think of people at Bisnode as data artists."

An Louwagie, Business Consultant

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