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Mastering the chaotic customer lifecycle into smooth customer journeys with data pebbles - Part 2/2

The road from acquisition to loyalty has become a labyrinth. To reach your business objectives you need to create highly relevant and personalized customer experiences.

Article

Mastering the chaotic customer lifecycle into smooth customer journeys with data pebbles - Part 1/2

The road from acquisition to loyalty has become a labyrinth. To reach your business objectives you need to create highly relevant and personalized customer experiences. But how?

Article

Is there still room for innovation in email marketing - Part 2/2

Smart data, unbiased A/B testing and omni-channel integration could boost email marketing. But what we really need is a generation of disruptors.

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