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More Relevance on facebook : The Case Creativa

21/04/2017

If you’re following the trends, you’ve been certainly increasing the usage of Facebook in your marketing mix in the last months. Like any other channel, Relevance on Facebook is essential to reach your marketing goals in the most profitable way. There are thousands of criteria available in Facebook, and you might think that this is … Continue reading More Relevance on facebook : The Case Creativa

http://www.bisnode.be/en/relevance-facebook-case-creativa/

“To opt-in or not opt-in?” – 10 tips & tricks to optimize consumer identification and engagement.

19/04/2017

CRM, Big Data, building consumer relationships, … It’s all around us. But when you’re a Consumer Packaged Goods brand, it’s not that simple to get to know your consumers or shoppers individually. Retailers know all about them: their profiles, their behaviors, their contact data. And so they seem to have all the power. Where does … Continue reading “To opt-in or not opt-in?” – 10 tips & tricks to optimize consumer identification and engagement.

http://www.bisnode.be/en/opt-not-opt-10-tips-tricks-optimize-consumer-identification-engagement/

BeSmart 18/10/2016: Using Smart Data as a Competitive Advantage

19/10/2016

Earlier this week, Bisnode welcomed several of its customers for its first BeSmart event on “Using Smart Data As a Competitive Advantage”. The audience consisted of an interesting mix of  insurance, retail, media, fundraising, telco, banking and other professionals. We opened the event with a light lunch, allowing our participants to relax and prepare their brains for a busy afternoon with … Continue reading BeSmart 18/10/2016: Using Smart Data as a Competitive Advantage

http://www.bisnode.be/en/besmart-18102016-using-smart-data-competitive-advantage/

Free data is tempting… but extremely deceptive

31/08/2016

An ex-colleague emailed me recently. “Hey Bart, it’s been a while. I see you’ve had quite a facelift in the meantime 😉 Check your profile on Crystalknows.com.” And indeed. What the site said about me was true. Not surprising, as it was an exact copy of what I myself had posted on LinkedIn. But the … Continue reading Free data is tempting… but extremely deceptive

http://www.bisnode.be/en/free-data-is-tempting-but-extremely-deceptive/

7 requirements for future-proof Email Marketing

In a previous article, we concluded that even if Email Marketing is already around for more than 20 years, and underwent a lot of transformation since, it still needs to evolve to stay relevant. Working as a Digital Consultant at Bisnode, talking to about a hundred clients and prospects per year, I’ve been able to … Continue reading 7 requirements for future-proof Email Marketing

http://www.bisnode.be/en/7-requirements-for-future-proof-email-marketing-2/

Is there still room for Innovation in Email Marketing?

06/07/2016

22 full years The year is 1994. Everybody’s rushing to the cinema to see The Lion King and Forrest Gump. We listen to Soundgarden’s “Black Hole Sun” and Jeff Buckley’s “Hallelujah”. Kids are putting the first Playstation on their Santa’s list. And modern Email Marketing appears. Of course, there was a before-1994. After all, the … Continue reading Is there still room for Innovation in Email Marketing?

http://www.bisnode.be/en/innovation-in-email-marketing/

How to get a correct view on a company’s activities?

23/06/2016

A friend of mine recently got a visit from a tax inspector. He wondered how a printing office could be located inside my friend’s small town house. A little mistake in the system of the activity codes? Indeed, according to the registered activity code my friend owned a printing office. But then why didn’t she … Continue reading How to get a correct view on a company’s activities?

http://www.bisnode.be/en/how-to-get-a-correct-view-on-a-companys-activities/

Data Quality improvement is not a CRM job

08/04/2016

A CRM platform does not produce better data quality. Then who or what will? Is the quality of your contact details a matter of concern for you? Of course it is. However, please let me point out right away that there are a lot of misconceptions about the exact nature of data quality. Many of … Continue reading Data Quality improvement is not a CRM job

http://www.bisnode.be/en/data-quality-improvement-is-not-a-crm-job/

International Fundraising Congress

17/11/2015

Once again, I had the pleasure to represent Bisnode while attending the annual International Fundraising Congress from October 21 to 23, 2015. The congress started strong with key note speaker Dan Pallotta. As he is a top 100 TED speaker, I need not say it was a great session. His speech challenged the 1000 fundraisers … Continue reading International Fundraising Congress

http://www.bisnode.be/en/international-fundraising-congress/

8 tips for an efficient and efficacious ‘customer magazine’

27/10/2015

Content marketing is ‘hot’! ‘Customer media’ is a fast-growing and successful segment in the world of communications. Advertisers are increasingly resorting to custom media to deliver pertinent and engaging content to customers and prospects. Rightly so, as magazines are well liked by their target audiences (on average, a magazine manages to capture readers’ attention for … Continue reading 8 tips for an efficient and efficacious ‘customer magazine’

http://www.bisnode.be/en/8-tips-efficient-efficacious-customer-magazine/